Best Contractor Marketing Tips for SEO

It’s no secret that Google continues to refresh its SEO algorithm. In fact, over the course of a year, there may be more than 700 changes!  SEO means optimizing your content so that it appears more often in search results. It’s easy to miss something with so many changes to navigate. If you forget something with SEO, the post might just as well be invisible. However, if you get it right, you can reap the benefits of increased traffic, which leads to more transactions, increases lead production and enhances revenue.

Every business wants more customers, more leads and more profits, so this is very important to companies. Over the years, SEO ranking criteria have changed a lot. Search engine optimization approaches that worked 5 years ago are not going to cut it today.  That’s why we’ve put together some professional advice to make sure you’re using the right SEO approach for the coming year.

These are perfect tips and strategies for building large traffic in 2020 for Contractor Marketing using SEO. As you will see, if there is one thread that unites all of them, it creates a better user experience, but some of these professionals follow their own unique approach.

Best SEO Tips: ⠀

1. Emphasis on User Experience

The importance of user experience cues in search engine ranking is crucial.

If you don’t know what RankBrain is, you’re not alone; it sounds like something straight out of science fiction. So, it’s a machine learning system that helps Google determine where pages will appear in the search results. Yeah, it might be a little science-fiction

To put it more simply, RankBrain looks at how users interact with the results of the search and rank the results on that basis. If users click on the result and immediately rebound from the site, the site will start losing ranking. Nevertheless, if users click on the result and spend time on the site, the site can continue to rank (or remain at a higher ranking).

Anything based on the experience of the customer with the web.

Try leveraging medium tail keywords to get the most of the dollar when it comes to search engine optimization and RankBrain. If you configure your website around a medium tail keyword, RankBrain will automatically rank you for that phrase and other similar keywords.  RankBrain looks at: Dwell Time: how long a guest spends on your site (more than 3 minutes is a reasonable dwell time).

2. Tap the power of mobile video marketing may be a major source of traffic, but some marketers are still unaware of its importance.  The best SEO strategies are quality over quantity: just because you have a large number of indexed sites, it doesn’t always mean that your platform can draw a larger volume of organic traffic.

This urges site owners to get rid of boring posts on blogs that have either low word count or bland content (aka “no fluff”) and to “focus instead on meaningful content that is deeply entertaining and makes any reader want to read through the full article.

Also, video content has a lot of untapped potentials that is perfect for SEO and SEO. Chances are, your user might be able to quickly run through a 1-minute video, but may not have the patience to read your 100-word post.

Online video is massive and it’s just going to get bigger. Here’s how you keep your video content optimized: update the title and description of older videos to keep them searchable and relevant.

• Optimize the output of video and audio, as well as graphics and images.
• Integrate videos into the contents of the rest of your pages.

3. The score for Featured Snippets 

A little more than 10 percent of the search results are shown in the clip. These are the results that appear on the search engine results pages, usually after the ads but before the results are ranked. They’re normally next to a picture, a screen, or a photo, making them stand out even more and placing them in an even better position to snatch clicks from even the highest-ranked scores.

For a featured snippet, it’s best to be clear and concise, use headers for quick scanning, ensure cross-device compatibility, and maintaining social engagement. 

4. Write Complex, Authoritative Content 

It’s important writing long-form, in-depth articles on the subject to position them as the kind of result that Google is searching for: the best possible outcome for a searcher.

Content Trends Survey evaluating 100 million articles published in 2017 found some interesting stuff about social sharing, viral tweets, and the kind of content that remains in power.

Longer content (at least 2,000 words) continues to outweigh shorter content.

Use the keywords in LSI. These are keywords or phrases that are strongly related to the subject of your post.